SUGAR Cosmetics – one particular of the fastest-developing premium magnificence brands of the place released their newest marketing campaign coined as #BoldAndFree showcasing actress, Taapsee Pannu on Wednesday, 22nd September. With Bollywood actress Taapsee Pannu as the facial area of the marketing campaign, it is off to an aggressive start out with the two simultaneous launches on television, print and OOH. This will be even more amplified throughout several mainstream digital and social media channels. The OOH campaign will go live PAN India like metro cities and key Tier I & II metropolitan areas. The Tv Business will be aired nationwide in 8 languages including Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil and Telugu throughout all prime electronic channels.
Taapsee has also designed the official announcement on her Instagram profile as she posted the TVC. With more than a decade of experience doing the job in Hindi, Telugu, and Tamil-language films, Taapsee is regarded for a wide wide variety of powerful roles that she has portrayed in women-centric films these types of as Haseen Dilruba, Thappad, Badla, Pink, and Manmarziyaan amongst others.
SUGAR Cosmetics’ #SUGARxTaapsee #BoldAndFree Campaign is a celebration of the brand’s philosophy of empowering females to look over and above societal approvals and be snug, confident & bold in their have skin. The narrative of the Tv Industrial performs on how we normally subconsciously maintain seeing ourselves in the mirror and are conscious of how we search. This need for acceptance – be it that of society or even the mirror we glance into – constantly helps make us 2nd-guess how wonderful we “feel” – and this needs to adjust. With this campaign, SUGAR urges its patrons and viewers to crack cost-free from that urge of finding approvals to experience and glance very good since a single does not will need the validation of a mirror of society to really feel lovely and finish.
Whilst Taapsee stunningly delivers forth this imagined in the TVC, the OOH campaign aids build extra possibilities for the brand’s messaging to be absorbed and develop a larger sized affect on the audience.
Speaking on this campaign collaboration, Taapsee Pannu stated, “I really like how SUGAR is a daring, aspirational but obtainable model that caters to vivacious, independent women of all ages, developing a diversified assortment of encounter, eyes, lips and skin items to suit all pores and skin colors and sorts. Doing the job in Bollywood, it is incredibly vital to be functional, to be capable to consider on any character with relieve and SUGAR Cosmetics is that adaptable hero in the elegance business! Just as I choose on different figures in my motion pictures, SUGAR’s items are made to consider on and fit every single Indian pores and skin tone earning the wearer glimpse beautiful and self-assured in her own skin. My complete favorite are the SUGAR lipsticks – adore how every colour fits & vibes with the real me. So, if you’re searching for extensive lasting magnificence solutions to maintain up with the unstoppable you and your on-the-go life style, just consider SUGAR Cosmetics!”
Started in 2015, SUGAR Cosmetics is at present current in 10,000+ merchants throughout 130+ towns, alongside with a sturdy electronic existence by the brand-owned site and application. SUGAR at the moment gives 550+ items in make-up and skincare and is recognised for their matte lipsticks, daring eyeliners, adhere basis, deal with palettes and more. Their social media popularity has also crafted a fan adhering to for much more than 5 million across all channels.
“It presents me huge enjoyment to welcome Taapsee to the family! Nowadays, SUGAR is the makeup option for all bold, independent women who refuse to be stereotyped into roles. At SUGAR, we think in chasing goals and getting unstoppable. We love making elegance pleasurable and frequently aim at making clutter-breaking personas. When we glimpse at Taapsee, we see anyone who is self-designed – with the identical bold, cheerful and fearless perspective that SUGAR resonates with. We’re tremendous thrilled to have her on board for our #BoldAndFree Marketing campaign, and just cannot wait to develop magic, just one glance at a time!” extra Vineeta Singh, CEO & Co-founder, SUGAR Cosmetics.
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