But in the course of a virtual push celebration on Wednesday, Samsung aimed to modify that with a strategy that tends to make people portion of the style and design method.

The firm confirmed off a designed-to-order version of its Flip 3 smartphone that will allow individuals to choose from a handful of style and design possibilities that may well mirror their identity or flavor. It’s possible to decide on body solutions of black or silver, select a variety of shades (blue, yellow, white, pink or black) for its entrance and back panels, or go for a stripes sample. The corporation claimed up to 49 combos are probable. It builds on its current Bespoke line of goods, this kind of as refrigerators.

“This is the initially time we’ve ever provided buyers this much customization on their mobile machine,” the organization claimed throughout the occasion.

Styles can be designed by means of Samsung’s Bespoke Studio on its website beginning Wednesday for $1,099.99 and up.

Samsung just isn’t the initially enterprise to experiment with a customizable telephone. In 2013, Motorola’s Moto X permit buyers opt for from 18 bottom color options, 7 trim decisions and distinct product choices, this kind of as plastic or wood.
Samsung’s Galaxy Enjoy 4 can be in the same way customized by means of the Bespoke Studio, way too. The smartwatch also gained a couple new updates to give consumers more command over the glance and working experience. These involve new watch faces — this sort of as weather and well being-focused shows — a gesture regulate element, and improved fall detection.
In August, Samsung unveiled its clamshell-like Galaxy Z Flip 3 gadget ($999) with a structure reminiscent of flip telephones from the early 2000s. The Flip 3 is slimmer, lighter, extra long lasting and water resistant than Samsung’s earlier foldable versions and functions new strategies to multitask, assistance for the Note’s signature S Pen, and a digital camera that life less than the monitor that could sometime spell the conclude of the hated notch.
Its latest push celebration arrives all through a hectic week in tech products launches with Apple and Google also pushing out new devices ahead of the all-critical vacation time. The products are launching amid ongoing problems about world wide component shortages and logistics concerns. It’s unclear how swiftly Samsung will be ready to transform around orders of its new Bespoke products and solutions, but the reality that it can be only launching in six marketplaces may perhaps support reduce some shipment considerations.

Samsung has very long been a chief in generating tech customizable. In 2017, it released the Body Tv that hangs on the wall and doubles as artwork when not in use. Meanwhile, its Bespoke refrigerator is custom created with different supplies and shades, and features these as temperature management that can be tweaked by way of its SmartThings application.