Fenty Beauty, a cosmetics brand name released by popstar Rihanna in 2017, has formally been named Nigeria’s favorite attractiveness manufacturer.

This is according to new investigate by Tajmeeli, a popular beauty medical procedures training web-site.

Between other results,Sport it unveiled the most searched cosmetic brand names about the entire world, with folks in Nigeria, Egypt and Ethiopia hunting for Fenty Natural beauty extra than any other brand name.

Rihanna, 33, launched Fenty Attractiveness in 2017, with a desire to produce a cosmetics business that would make “women everywhere [feel] integrated.”

Fenty Magnificence presently retails involving N23,000 to N25,000 in Nigeria.

In its initial calendar year, the business of which she owns 50 per cent of shares, attained revenue of $550m, considerably additional than other celeb-endorsed make-up ranges, and attained Rihanna the title of Forbes richest woman musician in August 2021.

Forbes journal mentioned most of Rihanna’s fortunes do not come from chart-topping singles, but from the achievement of her cosmetics empire.


Tajmeeli said it has analysed Google searches in 108 nations to create the most-beloved cosmetics model for each and every.The Finest In Sport

They explained the nations which are not provided in their exploration did not chart in Google Traits for their picked brands, suggesting curiosity in the brand names is very low in individuals nations around the world.

ALSO Read: Forbes names Rihanna world’s richest feminine musician

Where by the look for curiosity scores were being tied for many brands in 1 nation, they provided joint-1st put brands in the desk.

Employing a seed checklist of well-known splendor manufacturers, Tajmeeli utilised Google Traits to uncover out how well known each and every brand name is around the globe, centered on online lookup desire*. Search interest is scored from to 100, in which 100 is the most well known.

Using the top place in no a lot less than 25 nations – virtually a quarter of the 108 international locations analysed – is L’Oréal. Not only that but the cosmetics enterprise was also topped the in general favourite in three continents: Asia, Europe and South America.

Interestingly, other reasonably priced makeup makes follow in next and third area. CoverGirl scoops 2nd as the favourite in 10 nations around the world and two continents: North The united states and Australia & Oceania.

Even with missing out on a best location on a continent level, Maybelline and NYX consider joint 3rd location, every a favorite in six nations around the world respectively.

With 6 models tied for the major location, Hong Kong usually takes the title of elegance capital of the globe. Chanel, Shiseido, Estee Lauder, Nars, Clarins, Laura Mercier, and Bobbi Brown are very best appreciated in the region, each in equivalent measure.

In the British isles, Canadian-born, e.l.f Cosmetics and playful model, Also Faced taking joint 1st location as the most in-demand from customers beauty corporations.


The facts in total, such as all 108 countries’ favourite elegance brands, can be identified on the Tajmeeli internet site.

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