‘it is a mix of teamwork and residing knowledge,’ claims pistoria’s Chairman speaking of the furnishings company’s training course by means of time
from a compact company of upholstered furnishings into a formidable industrial operation, croatian business prostoria celebrates 10 several years of fast progress in an exhibition of industrial heritage and philosophy. titled ‘prostoria 10’, the research-primarily based design manufacturer offers the idea of household furniture layout as a demanding technological method which, in addition to functionality and ergonomics, also focuses on consolation as an crucial aspect.
‘prostoria’s industrial foundation, regardless of how huge it may have grown, remains in essence a innovative workshop led by craftsmen who have grown to turn out to be masters in their provided fields. above the a long time our craftsmen have figured out from our designers, and our designers have learned from our craftsmen, commonly over the course of collaborative initiatives that may past months or decades. what has arisen from this is much much more than just a line of furnishings products. it is a blend of teamwork and dwelling knowledge, and as this kind of lies at the heart of all of prostoria’s activities’, states tomislav knezovic, prostoria’s chairman.
the prostoria internet (by numen / for use) artwork installation spreads like a big urban home furniture on the garden in front of the meštrović pavilion
all photos courtesy of prostoria unless of course said in any other case
picture by domagoj blazevic
showcased by a brief film, ‘prostoria 10’ proudly exhibits how the croatian organization has grown into a impressive industry leader as it rose up in the changeover from social possession to free of charge-sector capitalism. with a producing society based on the brand’s personal former industrial heritage, a wealthy timeline narrative is disclosed. from 2011, superior-top quality items, collaborations, exhibits and world publicity introduced the enterprise into the global world wide household furniture sector.
‘although it was the worth of layout that radically defined our product portfolio and the identification of the model, we keep on to regard style as a instrument for making sure both equally the authenticity and the top quality of the products instead than an close in itself,’ adds the chairman.
generated in prostoria’s manufacturing facility, the internet pavilion (numen/foruse) is perceived like a gift to the citizens and is acknowledged by all generations as an outside dwelling home
graphic by domagoj blazevic
the exhibition narrates prostoria’s 10 yr industrial background
a massive proportion of the exhibition was developed specially for the occasion: the pictures of the ‘revisiting architecture’ project (artwork route by biro) connects the modernist architecture values of zagreb with the style language of prostoria’s items the established of ‘art in the factory’ installations by sculptor anđela vilić, are built from remnants of the output resources and the ‘the essence’ sculptures made by the boir studio, existing pure resources and grasp techniques existing in prostoria. divided into 10 rooms, the journey finishes in the ‘bacva’ gallery, marked by range 10, themed ‘makers at the core’. in addition a short choice of the brand’s models are introduced alongside an engaging animation of the brand’s 233 workers.
‘prostoria often attempts to do a little something not only for its achievements and the individuals inside of it, but for the typical good. what I am proud of is the contribution to the neighborhood in development and innovation, but also in the perception of croatia outside croatia. that’s since we have raised the bar, we have centered on the items of the maximum good quality on the sector with extra price, unique and ground breaking products and as this sort of we place them in the planet, so producing a appropriate picture of croatia,’ continues tomislav knezovic.
movie prostoria 10 – makers at the core
oblique effortless chair in the location of an outside landscapes highlighted by the architecture of the mestrovic pavilion in zagreb.
impression by vanja solin
‘makers at the core’ as the remaining 10th category of the exhibition that includes a small selection of prostoria’s types and all 233 workforce introduced in an animation.
impression by domagoj blazevic
prostoria’s remarkable outdoor entire world in the meštrović pavilion (1938). the setting up is a house of croatian visual artist, made by ivan meštrović, a croatian sculptor, architect and author.
‘makers at the core’ as the closing 10th classification of the exhibition that includes a limited variety of prostoria’s patterns and all 233 personnel introduced in an animation.
picture by domagoj blazevic
artwork in the factory – artwork installations designed by the sculptor andjela vilic are designed from remnants of the manufacturing resources in prostoria’s manufacturing unit.
revisiting architecture editorial (artwork path: biro) is connecting the values of zagreb’s modernist architecture with the style and design language of brand’s goods.
image by RA pictures: m. mihaljevic, j. zivkovic
design method is featured with trifidae armchair (ideal). material’s essence sculptures mirror the use of components of pure origin & producing techniques (layout: boir studio).
the exhibition is created by croatian studio grupa and the visual identification by swedish agency kurppa hosk. impression features echo modular sofa (grupa)
graphic by domagoj blazevic