Dominique Raya keeping an eye palette and brush in her make up studio in Rose-Hill, Mauritius.

By Jacques Achilles, fowl

African cosmetics are getting on worldwide models and on the lookout for a big chunk of a increasing African market. Dominique Raya is hoping her model will get an early foothold in what is likely to turn into a massive current market.

The cabinets of Dominique Raya’s cosmetics keep supply an pretty much bewildering wide variety of make-up items, ranging from confront powders to lipsticks, eye shadow, compact powders, unfastened powders and merchandise for eyelids, eye liners and translucent powders, all introduced under the manufacturer Raya Cosmétiques – and all primarily based on organic ingredients. The range of colours on give also in good shape all forms of complexion: from fair to darker skin tones.

“I needed textures and colors that could match the local demand from customers and specially customers with darker complexion. The merchandise are also specially tailored for our tropical weather and can resist the solar, the humidity of the air and a hotter surroundings,” Raya described, speaking in entrance of an array of goods.

When her shop and make-up studio are positioned in Rose-Hill, in the centre of Mauritius, Raya’s cosmetics thought was born in Paris some 10 years ago, when she labored there in the functions and banking sector.

Now 45, Raya would later on choose Paris as a desired destination to analyze make-up procedures and cosmetics. Throughout that time, she realised that most make-up items were being not suited for her skin and the complexion she inherited from her African and Indian ancestors.

“I didn’t want to have, like, a mask on my encounter. I needed a little something extra normal for myself and for the ladies who have darker complexion.”

She also had the chance to get ready styles who worked in diverse fashion activities – and observed an option.

“The solutions obtainable have been not normally tailored to African and Islander skins. The success of the make-up did not clearly show the versions at their best.”

Her conviction was also that make-up “should not change the mother nature of an individual. It is meant to spotlight the traits of all those utilizing it and make them glance the natural way greater without the need of transforming who they are.”

Immediately after producing pores and skin challenges even though working with items available in France, she decided to go to one particular of the makers. Here she learnt even extra about cosmetics and made the decision it was time to style her have brand name, in accordance to requirements that would match the Mauritian and African markets.

“I also selected an ethical product, composed of components which experienced never ever been analyzed on animals and which are pure up to 90{da9e8b6ca4c8d77757c043e14d3632d12c51555a074779bfbada7cc039c1316a},” she stated.

Raya Cosmétiques was the final result. When she returned to Mauritius in 2015, Raya experienced made up her brain to contend with international manufacturers in terms of high-quality, affordability and value for income.

“Unlike global models who put in a whole lot on the packaging and advertising, I experienced decided to adopt a stylish but easy presentation to stay clear of unwanted expenses so as to retain the costs very low and to give to the buyers the option to have obtain to top quality make-up at a affordable cost,” she spelled out.

Dominique Raya applying make up on a client's face in her make up studio in Rose-Hill, Mauritius.

Dominique Raya implementing make up on a client’s deal with in her make up studio in Rose-Hill, Mauritius.

In 2017 she opened her first store in the northern, tourist village of Trou aux Biches. Presenting herself as the main ambassador for the model, she served Raya Cosmétiques set up by itself as an alternate to global models on the island. She also sponsored diverse national activities to make sure improved exposure – and these efforts paid out speedily.

Not only has Raya Cosmétiques grow to be well-liked amid Mauritians but many foreigners have also recognized the brand. Tourists from nearby inns stroll to her studio each and every working day, while a substantial selection of Mauritius’ numerous expatriates have also adopted the brand. Claudio Morris, a South African who has lived in Mauritius for approximately 10 several years, is a single. She has also grow to be a brand name ambassador.

“Other brands of cosmetics which I have applied here in Mauritius simply just flake off my confront and leave my skin oily and with incredibly very little protection in the harsh humidity. On the lookout flawless is of leading precedence to me and Raya Cosmetiques in no way disappoints,” Morris explained.

The brand’s status continues to grow and the products are now shown in far more than twenty retailers on the islands of Mauritius and Rodrigues.

Even though her plans for enlargement require including to her workforce, Raya also has an eye on mainland Africa. “My would like is to be in a position to have my solutions produced on the continent itself,” she mentioned.

The youngest of 1o little ones from a humble spouse and children in Mauritius, Raya thinks that tricky work and patience pays off.

“My mother labored as maid for the wealthy. She grew her little ones on your own just after the demise of my father who was a mechanic. That built me realize that hard work always pays back and that it is the only way to go ahead in daily life,” she mentioned.

Soon after higher education, she worked in the tourism sector wherever, in 5-star inns, she learnt the thought of having care of one’s possess personalized graphic – and one’s physique.

“This is when I designed a real enthusiasm for make-up.”

Afterwards, she moved to the banking sector and by means of contacts obtained the chance to vacation and perform in different nations around the world. At the similar time, she joined the situations world and aided to deliver worldwide artists like Tiken Jah Fakoly, Wailers, Gentlemen, Morgan Heritage and many other folks, to Mauritius.

“Finally, I decided to transfer to anything that would even remember to me additional. That’s how I made a decision to go to Paris to study make-up.”