This story initially appeared in i-D’s The Out Of Physique Difficulty, no. 367, Spring 2022. Order your copy right here.

When Kim Jones arrived on the style scene within the early 00s, he provided himself because the synthesis of all of males’s trend historical past; somebody with the flexibility to marry luxurious to subculture, flamboyance to uniform. He may see a spot the place all these numerous and totally different elements of males’s trend made sense collectively, and manifested it. Over the twenty years since, he has subtly and powerfully developed and outlined the way in which males gown whereas completely altering the broader tradition each round males’s trend particularly, and luxurious trend on the whole.

He’s accomplished so by taking clothes deeply rooted in each the traditions of menswear and the rebellions of subculture, and elevating them into luxurious gadgets of desirability. He has taken from trend historical past and made it trendy and residing, and if, in some lights, it seems exhausting to see what he does towards trend’s frenetic backdrop, it’s as a result of he has set the template for every little thing else. His revolution appears so apparent and all consuming that it’s exhausting to think about a time earlier than it existed.

Model wearing Dior Men AW22 in i-D 367 the Out of Body issue

All clothes, equipment and sneakers (worn all through) DIOR Fall 22 males’s assortment.

Trend has at all times cherished a second of subcultural inspiration although, as a result of it permits designers to instantly handle concepts of id and belonging by means of clothes. Trend is one thing that’s superbly and paradoxically each completely superficial and in addition about depth, feeling, reality, who we’re. And that is true of subcultures, too. The concept the fitting sneakers or the fitting jacket or the fitting haircut may completely remodel you, provide you with entry to some new world the place everybody feels the identical as you. Punks, ravers, goths, grungers, junglists, B-boys, and their coded clothes and related life have all been repurposed by the style business through the years, some faster and extra endearingly, some extra problematically, than others.

In December 2021, Kim returned to London for his first present since 2003, and he additionally got here again to the start of all of it – to the first subculture – and used the Beat Technology as his supply materials for his Fall 22 Dior assortment. As he entered one other new chapter, together with his first job in womenswear at Fendi, it felt like a neat, round second, nearly one in every of taking inventory, if Kim wasn’t so relentlessly and frequently transferring forwards.

Model wearing Dior Men AW22 in i-D 367 the Out of Body issue

It’s simple to attract a through-line in tradition that stretches from the Beats to the Hippies, to the Mods, the Punks, New Romantics and Ravers, Britpop and Grunge, and all of those are all issues that Kim has spent his profession exploring, trying into, discovering inspiration in, and pulling – with sympathy and obsession – into his work in luxurious trend.

“I believe Jack Kerouac and Christian Dior had these simultaneous lives. They modified folks’s perceptions of the world.” Kim Jones

We’re speaking in Bloomsbury — one other Kim Jones obsession — the day earlier than the present, in early December. It’s torrential with rain outdoors, and chaotic with Christmas buyers, however Kim is calm, even after the tip of a protracted day of fittings and previews. He has his OBE pinned on his sweater. Earlier within the week, he had picked up one other award from The Trend Awards, for his work with Dior and Fendi over the past twelve months. “I don’t know if it means something,” Kim says, “However it’s good to obtain.”

Model wearing Dior Men AW22 in i-D 367 the Out of Body issue

Which may be very humble – a humility which may cloud understanding of Kim’s success, have been it not for the truth that he’s visibly dressing a era of males. So usually, trend is designed to not be worn, however to be a press release or an idea – however Kim’s work is of the type that you simply really see folks shopping for, carrying, and loving.

“I believe that’s why I at all times discover it exhausting speaking about collections,” he says, “as a result of we completed this six weeks in the past, and I’ve designed seven collections since then. I’m used to simply subsequent, subsequent, subsequent. So success? You do one thing and also you get marked on it, folks critique it, however I don’t understand how a lot relevance that has anymore. I don’t know if the press or the critiques promote garments. Success to me is seeing folks purchase the garments and put on them. They’re not low-cost issues – folks spend some huge cash on them, and so in the event that they purchase them it’s as a result of they like them. Seeing somebody I don’t know carrying one thing I’ve designed is the most important praise I may get.”

Model wearing Dior Men AW22 and holding Jack Kerouac's On The Road in i-D 367 the Out of Body issue

If his garments are cherished and worn, it’s right down to his capacity as a communicator and collaborator, and as somebody who can pinpoint and broaden upon cultural connections and wire them into the present second. That sentiment has rested on the coronary heart of his imaginative and prescient for Dior, the place Jones has sought parallels between Christian Dior’s pursuits and his personal, rooting the fascinations of the home’s founder in modern climes. He’s accomplished that with collaboration, primarily, to construct this inventive world round his Dior, discovering inspiration in Christian Dior’s time as a gallerist, earlier than he was a designer, to create an air of the inventive salon round the home, an area for inventive cross-field cross-pollination, whether or not that has been working with Peter Doig, Raymond Pettibon, Shawn Stussy or Amoako Boafo.

This concept of collaboration is one thing he has at all times promoted and pioneered. His Louis Vuitton x Supreme assortment nonetheless stands as a highwater mark, an exemplar – one thing that has helped outline the way in which males put on garments – in destroying the boundaries between luxurious and streetwear, or no less than not seeing them as related anymore.

Model wearing Dior Men AW22 in i-D 367 the Out of Body issue

However you possibly can additionally look to his collaboration between Louis Vuitton and Christopher Nemeth too, for one more encapsulation of Kim’s character. By providing up the burden of LV to a not-quite-forgotten, but unjustly missed designer like Christopher Nemeth, Kim used the peak of his platform to shine a light-weight on Christopher’s work; each to assist Christopher’s home and household financially, whereas additionally giving this designer his long-deserved second. There’s nothing Kim loves greater than to share the highlight with these he loves.

He’s a connector, and the connection to be made in London for this present: Christian Dior died in 1957, the identical 12 months that Jack Kerouac printed On The Highway. Each have been concerned within the emergence of a brand new form of “cool” within the 50s, each burned brightly and have left an enormous affect in their wake. The Beats set the template for revolutionary youth tradition; Christian Dior for the revolutionary new actions in trend. Yves Saint Laurent, after Christian’s dying in 1960, confirmed his personal Beat Assortment for the home, and he shocked and scandalised with the primary Couture leather-based jacket, embossed with crocodile patterns and lined in mink. For Kim, the inspiration for it, the foundation, comes from the instance of the everlasting radicalness of youth.

Model wearing Dior Men AW22 in i-D 367 the Out of Body issue

“Each Christian Dior and Jack Kerouac modified folks’s perceptions of
the world,” he says, fairly merely. What Kim does so effectively, is that he has the flexibility to take these two moments – this historic inspiration – and draw it into the current second, making it trendy. So this can be a assortment in regards to the 50s, nevertheless it seems to be new, it seems to be now: “It’s 2022 and never 1962,” he says. However he seemed to the wardrobes of Jack Kerouac and Allen Ginsberg, traditional American sportswear, preppy Ivy League-ish fashion and the outdoorsiness of Large Sur.

The brand new, emergent youth cultures, have been nonetheless embryonic and the Beats have been the originators, mixing jazz, Buddhism, poetry, medication, journey, rebel and creating new methods of residing, a brand new form of America, and Kim discover locations the place these issues overlap together with his personal aesthetic issues, and components drawing from the Dior archive.

Model wearing Dior Men AW22 in i-D 367 the Out of Body issue

“The Beats have been so free-spirited, and I needed the gathering to really feel such as you had all these garments in a suitcase – stuff from each the Beats and the Dior archive – and you’ll pull them out and put on them in numerous methods for every look.”

“Society was so conservative then and I believe the Beats helped break that down,” he continues, on the connection between Dior and the inventive set. “Particularly with the youth tradition in Paris, for instance, which was actually the factor that Yves was in his 1960 assortment. I believe Jack Kerouac and Christian Dior had these simultaneous lives, which was attention-grabbing to me, you may inform a narrative with it.”

Model wearing Dior Men AW22 in i-D 367 the Out of Body issue

The story unfolded on the runway throughout a blown-up facsimile of the On The Highway manuscript, famously written on one lengthy steady scroll of paper over three weeks. Kim enlisted his pal Robert Pattinson to learn excerpts from On The Highway over the soundtrack. He additionally displayed his personal private assortment of Beat-related artefacts on the present, held at Kensington Olympia, tracing hyperlinks between varied components of the emergent counterculture.

Kim is famously an obsessive collector – an “organised hoarder”, as he places it. He collects every little thing; trend, garments, ephemera, artwork, work, books, and manuscripts. He’d spent lockdown at residence in London, and his assortment has proved a useful supply of inspiration for his work over the previous few years of pandemic-enforced solitude. In spite of everything, pre-lockdown, Kim was additionally, famously and fairly actually, on the street himself – for a lot of the working 12 months, and all through most of his life, too. Journey has lengthy shaped an integral a part of his inspiration, particularly at Louis Vuitton. His father, a hydrogeologist and thus a lifelong traveller, died final 12 months, and that additionally impressed him to organise his assortment – maybe considerably morbidly, but in addition fully pragmatically. He’s in possession of some essential items – first editions of books, artworks, entire archives of clothes – and he needed to catalogue precisely what he has, and make plans as to what may occur to it after him, whether or not that’s an art work by Vanessa Bell or a club-used Leigh Bowery look.

Model wearing Dior Men AW22 in i-D 367 the Out of Body issue

“Earlier than the lockdown, I used to be residing between London and Paris, and every little thing was in every single place. I needed every little thing in a single place, so I knew the place every little thing was. In the course of the first lockdown, I organised every little thing in my home. There was a degree the place I believe everybody was fairly relieved they might cease for a bit – I’d been flying all over the world continuous for fifteen years, so it was good to have a little bit of a break. Then I believe everybody bought a bit depressed, and it actually turned about focussing my time into being productive.” However lockdown additionally led him again to London, and displaying there for the primary time since 2003. “We’ve bought a barely larger price range now,” he says; it’s a good distance from displaying with Lulu Kennedy’s MAN showcase, or having his pal Marios Schwab design a womenswear assortment to be proven alongside his menswear with a view to even get on the LFW schedule.

“It’s good to truly have the ability to invite youngsters from Central Saint Martins to return, and to ask younger designers that I actually admire to return, as a result of they’ve gone by means of a extremely exhausting time. And I converse to a lot of them, I give them recommendation and assist them, and I give them cash and do no matter I can to maintain them going. I believe I’ve a accountability, as somebody who has accomplished effectively, to see the following era do effectively, too.” An announcement indicative of Kim’s famend openness and generosity. “However London for me is sort of a drive of power,” he continues. “I like all of the younger designers and all the intense expertise, and also you see issues right here that you simply wouldn’t see in different cities.”

Model wearing Dior Men AW22 in i-D 367 the Out of Body issue

It’s additionally approaching the 20 th anniversary of his debut in trend, with
his CSM MA assortment, however Kim isn’t somebody to look again and reminisce about how a lot trend has modified, or how he has performed a formative function in its developed narrative. He says, merely, his foremost inspiration for changing into a designer was with a view to create a inventive world round what he does – one thing he couldn’t have accomplished if he was a photographer or a graphic designer. And that’s one thing he has has efficiently achieved and by doing that he has been in a position to mix very totally different stylistic worlds. He’s introduced the counterculture and subculture into luxurious, not simply superficially both, however in a means that has additionally modified luxurious completely; in its shapes, kinds, its sense of itself, and the way a luxurious garment feels and appears and makes you’re feeling too. These have been separate worlds however now they’re one.

“I’m at all times trying ahead,” he says, refusing this influence. “I’ve loads of key Kim Jones seems to be at residence. I’ve key Vuitton seems to be. I’ve a number of the Dior stuff, but when somebody comes round and loves it and it seems to be good on them, I allow them to maintain it. I’m not valuable about it. You’ll be able to’t have my books, however you may have my designs.”

Comply with i-D on Instagram and TikTok for extra on trend.


Images Karim Sadli.
Trend Alastair McKimm.
Hair Michael Harding at Streeters.
Make- up Lauren Parsons at Artwork Accomplice.
Nail technician Simone Cummings at CLM.
Set design Julia Dias at Canvas Signify.
Images help Antoni Ciufo, Shahram Saadat and Ben Turner.
Digital operator Edouard Malfettes at Imagin Productions.
Styling help Madison Matusich and Marina de Magalhaes.
Hair help Michael Pitsillides and Ryunoshin Tomoyose.
Make-up help Anastasia Hess and Eddy Liu.
Manufacturing Ragi Dholakia Productions.
Casting director Samuel Ellis Scheinman for DMCASTING.
Casting help Helena Balladino and Alejandra Perez for DMCASTING.
Fashions Anton Blomberg at Nisch Administration, Dana Smith and Kyra Kaur at Storm, Jim Bannister at Named, Jorben de Jonghe at Imm, Khalifa Saliu at Chapter, Lars Jammer at Insurgent, Moses Kamanga at Brother, Tunji Obembe at Forte.

All clothes, equipment and sneakers (worn all through) DIOR Fall 22 males’s assortment.