Broussard native Laura Citron has turned her love of daring dressing right into a burgeoning style model, rising from a 6-year-old taking part in gown up in her mom’s closet to knowledgeable designer seeing her work on an up-and-coming artist in a function on Vogue.com.
Citron, 35, can pinpoint the precise second every part modified for her.
Whereas an undergraduate scholar at LSU pursuing her diploma in broadcast journalism, her cousin, who labored in TV manufacturing in Los Angeles, invited her to the town for the summer season to discover the leisure aspect of the business.
She scored a gig engaged on “The Tyra Banks Present” on the printed aspect, however labored her approach over to the wardrobe division.
Seeing the care and seriousness with which the workforce of dozens of stylists, wardrobe managers and different professionals dealt with dressing Banks and present company and sustaining the present wardrobe flipped a change in Citron, she mentioned.
“That was the primary time I noticed a style profession in motion and that it was even a risk. As quickly as that occurred, nothing else was an possibility for me. It was like I might by no means return,” she mentioned.
Since childhood, Citron had discovered a voice in style.
She would raid her mom’s closet for glamorous items from the ‘70s and early ‘80s to play gown up, reveling in how assured she felt with the ability to specific herself by means of garments.
As she grew, she continued to comply with her style instinct, taking style ahead dangers and discovering methods to push the boundaries by placing collectively sudden items, the designer mentioned.
“I really like all mediums of artwork, however as an example a portray that you’ve got in your wall, it stays in your wall if you go away your home. That outfit you place in your physique is a shifting, working, respiration type of artwork and a message about your self that you just carry all through the day. To me that has all the time been so highly effective,” Citron mentioned.
Realizing this love may very well be her profession, Citron hit pause on her educational profession at LSU. She utilized to the Style Institute of Expertise and was accepted. She moved to New York Metropolis, transferred as many course credit as attainable and commenced finding out style merchandising.
She didn’t know anybody within the metropolis, and at first her household was involved by the sharp change in route, however Citron was assured it was the fitting transfer, she mentioned.
“I’m such a passionate individual that if I don’t put my entire coronary heart into what I do then I actually can’t see myself doing it nicely…The danger of going and failing was not as dangerous as the danger of by no means making an attempt,” she mentioned.
Citron earned her affiliate’s diploma from FIT, then a bachelor’s whereas working within the metropolis, making an attempt out completely different areas of the business together with working as a stylist, a purchaser and a development forecaster. After commencement, she labored for a classic style boutique and honed into her love for classic clothes.
In 2014, Citron and her boyfriend, Andrew Clancey, then a style stylist and boutique proprietor, made the choice to maneuver from New York Metropolis to Nashville, the place they felt they might carve a distinct segment for themselves among the many metropolis’s diversifying style scene and a rustic music business transitioning from an old school nation look to a extra up to date model.
Clancey launched his personal style label, Any Previous Iron, and Citron based a classic boutique, OPIUMvintage.
As she fought to supply sufficient items that match her imaginative and prescient, Clancey steered making an attempt a brand new path — taking parts of classic style that she loves, like extensive legged fits and disco clothes, and translating them into a contemporary assortment with signature Citron aptitude.
Clancey, a local of York, England, mentioned he knew Citron’s eclectic style, penchant for uncommon pairings and pure dressing sense would translate naturally into design.
Rising as designers alongside each other has been a particular expertise, he mentioned. The couple every has a imaginative and prescient for his or her manufacturers, however one can all the time look to the opposite as a sounding board and when issues get irritating, they floor one another within the issues that matter, like household.
Past her style sense, Citron’s pure magnetism and the kindness she reveals everybody has helped contribute to her success, he mentioned.
“She’s very nice and that goes a good distance. I believe everybody that meets Laura loves Laura. I believe that’s a part of the Louisiana approach, the hospitality, I’d say,” Clancey mentioned.
Even with Clancey’s encouragement, her first assortment in 2016 was scary, Citron mentioned.
Placing that piece of your self out into the world for dissection, critique and public consumption generally is a delicate course of. Citron described her model as maximalist glamor, ripe with shiny colours, shiny lamé and daring prints for individuals who wish to stand out, however in her model’s infancy she was questioned if it was “an excessive amount of,” she mentioned.
The designer was pulled this fashion and that by opinions, and her doubt led her to overthink designs. With time, she discovered when to simply accept constructive suggestions and when to tune out the noise, she mentioned.
“Whenever you dilute your voice, then you definitely lose your viewers. It’s important to be true to your self as a result of your individuals will all the time discover you,” Citron mentioned.
The designer has grown her model within the six years since its launch, discovering regular curiosity amongst Nashville’s performers, like Jennifer Nettles of Sugarland, Margo Value and members of the Pistol Annies, Little Massive City and The Highwomen, in addition to non-country musicians like rock band Greta Van Fleet and singer Lennon Stella.
The Broussard native focuses on small product runs, with a pattern piece and one or two reproductions of her designs, in addition to customized items to provide her clients a singular expertise, an strategy that’s appreciated by performers and different clientele.
Citron mentioned she produces three to 4 collections a yr based mostly across the variety of regional style reveals she commits to in cities like Kansas Metropolis, Missouri; Charleston, South Carolina; and Charlotte, North Carolina, with standalone items interspersed all through to maintain issues recent.
“I by no means ever will get uninterested in [the fashion shows]. I nonetheless really feel like I’m that 6 yr previous woman in my mother’s closet. If you happen to instructed me then that I’d be designing my very own assortment and displaying in style reveals and dressing musicians, I’d be like ‘huh?’ I’m undoubtedly nonetheless pinching myself every single day and so excited that I used to be capable of finding a technique to make this all occur,” Citron mentioned.
An actual pinch-me second got here lately in mid-January, when Citron’s Gwenyth Twin Set was worn by Jake Wesley Rogers, an up-and-coming U.S. pop musician whose model is likened to Elton John, in a function on Vogue.com.
Citron had loaned Rogers’s workforce the outfit for press, unsure what would finally turn out to be of the images, so seeing the daring turquoise and royal blue sequined set beneath the banner of America’s iconic style journal and media model was a thrill.
An outfit credit score in Vogue is what each rising designer wishes, she mentioned.
“It was a dream….It’s one thing that you just work your entire profession towards and hope that someday you have to be so fortunate, so to have that second was simply surreal,” Citron mentioned.
The designer hopes the function will assist get her work in entrance of extra eyes and proceed to drive natural progress for the model.
On her long run record of targets is a presence in New Orleans. Citron is taking her first step towards that mission with a pop-up on the Saint Claude Social Membership at 1933 Sophie Wright Place in New Orleans from Feb. 17 to Feb. 20, her first enterprise occasion in Louisiana, she mentioned.
Citron mentioned she’s excited to start melding her private reference to Louisiana along with her skilled life.
The 35-year-old credit her upbringing in Acadiana and Louisiana at massive with a humility that’s grounded her all through her skilled journey and an open-mindedness that’s enabled her to embrace each wild concept.
“Rising up I all the time felt like I may very well be myself, let my colours and character out…the concept of being who you might be and residing a loud, shiny colourful life, which has been a basis for my life. I’ve coming from Louisiana to thank for that,” Citron mentioned.