
Houston designer Bach Mai has been designing for greater than half his life, and at 33, he’s solely getting began. He found his love of vogue as a toddler, and began making clothes when he was 15.
“Trend has this wonderful energy the place when somebody places on one thing, no matter aesthetic, it makes them really feel unbelievable—[like they] can tackle the world. That’s a really stunning energy that vogue has,” Mai says.
A homosexual Vietnamese man, Mai has an intensive background in vogue design, having studied at Parsons College of Design in New York Metropolis and Institut Français de la Mode in Paris. He has labored with business giants like John Galliano, Calvin Klein, Oscar de la Renta, and Maison Margiela. Mai was additionally touted by Vogue as “an American couturier within the making” and “vogue’s subsequent large factor” by PaperCity, a statewide life-style publication that covers vogue, life-style information, and extra.
Mai’s designs had been lately featured at a number of main red-carpet occasions. Singer-songwriter Abigail Barlow wore one in all his clothes to the Grammy Awards, and actress Josie Totah wore two of his designs to the GLAAD Media Awards.
Mai’s garments have a good time femininity, sexuality, and sensuality. Whereas he doesn’t presently produce high fashion, he has a deep respect and love for that customized high-end craft. He’s partnering with Hurel, one of many oldest and most prestigious cloth homes in France, to create garments impressed by the high fashion custom.
Along with admiring the craftsmanship that goes into high fashion, Mai particularly loves the collaborative course of it requires. “I feel one of the necessary elements about high fashion is the connection between the shopper and designer, the place I could make something occur.”
Study extra about Bach Mai in our OutSmart interview beneath.
What’s “high fashion,” in your individual phrases?
High fashion is every little thing. It’s the highest degree of design, the best degree of stitching, the best degree of expertise, nevertheless it’s additionally a inventive laboratory of design the place something is feasible. It’s this intimate relationship between the shopper and designer. It’s making these actually particular customized garments for somebody to assist them tackle the world.
Individuals at all times ring the loss of life bell for high fashion, nevertheless it by no means goes away as a result of it continues to evolve to satisfy the wants of regardless of the instances are.

Inform us what it was like rising up homosexual and Vietnamese in Houston?
I grew up in very supportive familial and educational communities. I feel lots of people assume, “Oh my gosh, you could have had such a traumatic expertise.” However I actually didn’t. I feel what it allowed me to do was to go away Texas at 18, so assured in who I used to be.
I ended up going to the very liberal Saint John’s Excessive College. Wanting again on that have, it was such a supportive group, no less than relative to what you hear about different individuals’s experiences in highschool. I keep in mind being a freshman and there would at all times be upperclassmen who had been out and proud and accepted. General, I’m very grateful for my expertise rising up in Houston.
When did you develop an curiosity in vogue?
I developed an curiosity in vogue fairly early on. I at all times credit score John Galliano’s Christian Dior Spring 2004 Couture assortment for my love of high fashion. It actually opened my eyes to what vogue and couture might be. I used to be very younger, and keep in mind sitting on the little dial-up pc and watching the runway movies on-line. That present will perpetually be one in all my favourite reveals of all time. He actually confirmed what was attainable with vogue. It was not simply garments; it’s the energy to make you dream, to stir emotion. Additionally it is the facility to make ladies stunning. It’s the energy to inform a narrative. That’s why he has such a particular place within the historical past of vogue.
What was the primary piece of clothes you made, and the way was it necessary to you?
I made this purple bias-cut slip gown for my cousin. I didn’t design it. It was me studying find out how to sew utilizing a sample.
The bias lower, it’s like magic. The material, when lower on the bias, modifications and strikes and grows and begins to have a lifetime of its personal. As you put on it, it conforms extra due to your physique warmth. Its potential to evolve to a physique and grow to be alive with the wearer may be very magical. Once I see a bias gown with a dart in it, I virtually have a coronary heart assault each time.
How did you discover your voice whereas working alongside so many fashion-designer icons?
[By developing] a robust and outlined private inventive universe. Irrespective of the place you go, you convey your inventive universe, and also you incorporate it into theirs. That’s the way you keep your self, and that’s what you present.
Inventive universes are the issues that make you tick. It’s the references that you simply love, the works that encourage you and proceed to encourage you, assortment after assortment. I’ve so many—my obsession with the courtesan 18th-century gown, high fashion from the ’50s and ’60s, Cy Twombly, ballet, opera. I imply, I can go on and on.

What else evokes your work?
Femininity. I actually reject this concept that girls must undertake masculine codes of gown to look sturdy. I feel that’s such a fallacy. Female [styles] might be highly effective, sturdy, they usually can be utilized as armor.
I feel this entire ’80s thought of the facility swimsuit—needing to put on this strong-shouldered pinstripe swimsuit to be seen as highly effective within the board room—is like, no matter. You can too put on a ravishing bias lower for work.
My model actually revolves round this concept of “unabashed femininity” and “irreverent glamour.” Unabashed femininity is embracing female codes and utilizing them in highly effective methods. Irreverent glamour comes from a really Texas thought of glamor. [I saw it while growing] up, and noticed not solely how my buddies dressed and approached glamorous dressing, but in addition how their moms [approached it].
Describe your potential to offer high-profile purchasers with designs that look wonderful and make them really feel wonderful.
Abigail wore one thing from our first assortment to the Grammy Awards. We did a customized gown for Josie for the GLAAD Awards. I used to be watching Bridgerton at that second, so it was a really Bridgerton-inspired gown. The collaboration along with her and her stylist was essentially the most stunning a part of couture—the connection between the shopper and designer. Having the ability to have that dialog with them, make one thing customized, and ship cloth swatches to test them on her pores and skin to ensure we discovered absolutely the good shade of chartreuse was so enjoyable and galvanizing to me. And he or she seemed unbelievable! We despatched an additional, and he or she cherished it a lot, she wore two seems. It’s good when individuals reply to your work in that approach. It’s an incredible feeling to have the ability to empower somebody together with your garments.
Inform us concerning the inspiration in your newest assortment, A Flower Stroll.
My assortment 0, which is the primary assortment I confirmed final yr, was actually impressed by my inventive universe and my mentors. I began earlier than the pandemic, after which we had been on pause for 2 years. I’ve been this assortment for years, ready to launch. It ended up being very darkish, and after one other lengthy, darkish COVID winter, we simply wanted shade, shade, shade, shade. So I began once more with the cornerstone of my inventive universe, Cy Twombly—particularly the exhibition he did in Southern France known as Blooming, A Scattering of Blossoms and Different Issues. In contrast to his common penchant for classical poetry, Twombly was Japanese haiku.
One haiku that struck me was by Takarai Kikaku, during which Kusonoki took off his armor for peonies, and it actually introduced me to the thought of the disarming energy of femininity. I used to be additionally Ukiyo-e (significantly Bijin-ga, which is a style of Japanese artwork centered on female magnificence) and the courtesan of the season, the Oiran—one of many highest ranges of Japanese courtesans. What I actually cherished was the thought of the Oiran Dochu, which is sort of the precession they do after this lengthy courtship ritual the place she goes to satisfy a patron. All of the finery, all of the attendants, and the particular approach of strolling was simply mesmerizing. So, I translated Oiran Dochu to sort of imply “flower stroll,” which is the place my assortment’s identify comes from.
On the finish of the day, it was about shade, shade, shade, shade, and every look was ombré.
Stroll us via your inventive course of. How do you go about producing a design, from begin to end?
I get this query lots, and possibly I work a little bit otherwise, however what I discover is that there’s not only one pathway. Each assortment has its personal life, its personal wants, and also you simply must go on the journey it must go on. So generally which means sketching, and generally that could be portray and draping. It might be extra fabric-based, extra shape-based, or extra image-based. I simply begin wherever it wants to begin, and it goes the place it must go. There’s at all times a textile part with me, however there’s by no means only one approach.
What are among the most necessary classes you’ve discovered as a designer?
Give attention to the craft. There’s lots now about picture and social-media advertising, however on the finish of the day, it’s concerning the garments.
What’s subsequent for you and your model?
To proceed constructing this imaginative and prescient, this model, and refining and establishing my id and my voice in vogue.
We’ll be in retail shops for the primary time ever. There’s nothing extra particular than seeing individuals put on your garments. We will likely be in Neiman Marcus and Nordstrom. I’m excited to not solely see the garments there, but in addition to do an occasion or trunk present and get to see extra of the purchasers.
For more information, go to bachmai.com.
This text seems within the Might 2022 version of OutSmart journal.
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